DOGMA
Branding, social media graphics
→ October 2023
→ Social media graphics, visual identity
→ Special thanks to the Saint Louis Science Center for providing inspiration and to the Walters Art Museum for providing photography
To create a sub-brand for an existing brand, I designed a social media carousel composed of three graphics. With a 1:1 aspect ratio, these graphics are optimized for use with Instagram.
The sub-brand had to speak to the originating brand identity while also being utilized in a way to promote a fabricated exhibition or experiential event of my choosing. “Dogma: The history of man’s best friend” was my solution to creating an exhibition experience that aligns with themes that are relevant to the Saint Louis Science Center.
To create the sub-brand, I used a strong wordmark set in a blackletter typeface to convey the feeling of antiquity and ancient mystery, given that the exhibition is themed after a lengthy history of humanity and our relationship to dogs. The inclusion of an ancient Meso-American dog effigy signals to the viewer again that themes of history and antiquity are at play, but also that this artifact will be something they can see at the exhibition. The sub-brand color palette (pale yellow, blackish-brown, and reddish-brown) also correlates to the dog effigy, as art of Meso-American dogs, as well as dogs from other cultures around the world, are most often represented in the colors yellow (or cream/white), blackish-brown, and reddish-brown. The swooping arcs in the graphics not only visually mirror the Saint Louis Science Center’s pre-existing logo, but they also graphically represent a collar or leash around the dog effigy, adding another sense of connection between dogs and humanity.
→ October 2023
→ Social media graphics, visual identity
→ Special thanks to the Saint Louis Science Center for providing inspiration and to the Walters Art Museum for providing photography
To create a sub-brand for an existing brand, I designed a social media carousel composed of three graphics. With a 1:1 aspect ratio, these graphics are optimized for use with Instagram.
The sub-brand had to speak to the originating brand identity while also being utilized in a way to promote a fabricated exhibition or experiential event of my choosing. “Dogma: The history of man’s best friend” was my solution to creating an exhibition experience that aligns with themes that are relevant to the Saint Louis Science Center.
To create the sub-brand, I used a strong wordmark set in a blackletter typeface to convey the feeling of antiquity and ancient mystery, given that the exhibition is themed after a lengthy history of humanity and our relationship to dogs. The inclusion of an ancient Meso-American dog effigy signals to the viewer again that themes of history and antiquity are at play, but also that this artifact will be something they can see at the exhibition. The sub-brand color palette (pale yellow, blackish-brown, and reddish-brown) also correlates to the dog effigy, as art of Meso-American dogs, as well as dogs from other cultures around the world, are most often represented in the colors yellow (or cream/white), blackish-brown, and reddish-brown. The swooping arcs in the graphics not only visually mirror the Saint Louis Science Center’s pre-existing logo, but they also graphically represent a collar or leash around the dog effigy, adding another sense of connection between dogs and humanity.
